The team is extremely proud of IDFB 2010’s victory at the Heart of England Excellence in Tourism Awards in the Best One-off/Annual Event of the Year category.
And as a Gold winner, the 2010 Festival will be entered in the national Enjoy England Awards to represent the West Midlands in early 2011.

According to the judges, IDFB 2010 “brought great national and international dance to venues and open spaces across the region. Through the range of work on offer, IDFB 2010 connected with the region’s diverse population, inspired pride and attracted visitors to the city. In doing so, IDFB 2010 raised aspirations, benefitted the local economy and enhanced the cultural life of the region.”
DanceXchange Artistic Director and IDFB Co-Director David Massingham said: “It is fantastic news that IDFB 2010 has been recognised in this way. The programme was truly diverse and very appealing, engaging people who wouldn’t usually come to arts events.
“The stage shows and unique outdoor productions complemented each other and attracted big audiences. We’re very proud of this result, which recognises the impact the event has had on the city and the region – after just two Festivals, it is a real achievement. We’re really looking forward to 2012!”
Stuart Griffiths, Birmingham Hippodrome Chief Executive and Co-Director of IDFB added: “IDFB has, in just two years, become one of the largest dance festivals in the world, so we are thrilled to have been presented with this tourism award. Not only were we able to present some of the best dance from around the globe, but we also saw audiences double in size from 2008.”
This year’s Festival had an audience of nearly 60,000 people and its broad range of programmes featured more than 30 different dance and performance styles, and represented almost 30 countries from six continents.
Fingers crossed for 2011 at the national awards – watch this space to find out if we scoop another gong!
